Personnel Articles

HYUNDAI Motor Company Australia (HMCA) has announced a new boss with the appointment of Ted Lee as its new chief executive officer, effective January 1, 2022.

Mr Lee joins HMCA from Hyundai Motor Company headquarters in Seoul, South Korea, where he headed up the Western Europe Team.

He first joined Hyundai Motor Company in 1997 and is returning to Australia following his tenure as HMCA coordinating director of sales from 2015 to 2019.

Mr Lee is the first HMCA CEO to have previously held a position at the local operation. He was also in charge of domestic sales in Turkey between 2009 and 2013.

He replaces outgoing CEO Jun Heo, who has been promoted to vice president and assumes a new business development role across Asia Pacific.

Mr Lee said it was “a delight for me to return to Australia after having spent four years here previously as coordinating director of sales, during which time I grew to love the country and its people”.

“Hyundai in Australia has just launched 18 new models in 18 months, an unprecedented product assault which sees the entire range refreshed or brand new – our product has never been stronger.

“I look forward to working with the HMCA team and the Hyundai national dealer network to further strengthen the brand and bring more Australians into the Hyundai family.”

By Neil Dowling

Manheim
Gumtree
Manheim
Manheim
AdTorque Edge
MotorOne
Gumtree
PitcherPartners
DealerCell
Schmick