Rohan Meyer

ROHAN Meyer, well known to car retailers for his roles in dealership development and business management at Toyota, GM Holden, AP Eagers, and dealership training roles at Deloitte, has joined KPMG Motor Industry Services as part of the newly-created industry team headed up by Wayne Pearson.

Mr Meyer starts this week in his new role as a senior manager for consulting, training and dealer groups.

He has more than 28 years’ experience in the industry at all levels including major market-leading OEMs, the second largest dealership group in Australia and has for the past six years been at Deloitte working directly with dealers in the Deloitte Motor Industry Services team.

Mr Meyer spent eight years at Toyota in business management helping dealers with their profitability as a dealer systems manager and was national dealer placement manager; effectively shaping the size and location of the network.

In 1997 he moved to GM Holden where he was responsible for the Holden dealer network in Queensland before being appointed national remarketing manager. He looked after Holden’s used vehicle and certified car programs with a brief to maximise the resale value of Holdens. At the time Holden was putting through 12,000 cars to the dealer network a year.

Mr Meyer was then appointed Asia Pacific regional remarketing manager at GM where he was responsible for developing and putting in place used vehicle programs and initiatives in the burgeoning Asian markets, including China, where used cars at the time were ignored by dealers.

He showed GM’s Asian dealers how they could generate a profitable second income stream from used vehicles.

In 2007 he moved to AP Eagers in a head office support role for the firm’s dealer group as a business development manager. He was involved in some acquisitions as well as a role in CRM implementations, internet implementation, used vehicle operations and implementation of a Minimal Acceptable Standards concept.

At Eagers, he worked on the early version of Eagers’ Carzoos used car brand initiative.

Six years ago he moved to Deloitte where he was a client manager, managed Deloitte dealer groups, presented at dealer group meetings, industry conferences and workshops and ran training programs for dealers as well as OEMs including Audi, Mercedes-Benz, Nissan and Honda.

During his time in the industry he has worked closely with dealers and told GoAutoNews Premium this week that he has “a passion for helping dealerships and their people improve their operations”.

By John Mellor