Mr Rudzis, who headed the event’s commercial operations between 2016 and 2019, has commenced his new role this month as he leads the race into the post-pandemic era.
His first 12 Hour at the helm will be the 2023 event, which is locked in for the February 3-5 weekend next year.
The event will again double as the opening round of the 2023 Intercontinental GT Challenge powered by Pirelli.
Mr Rudzis has been a key component of Supercars’ commercial team since 2014, when he joined the business as sponsorship and sales manager.
He was promoted to national partnerships manager in 2017 before becoming manager of strategic partnerships in early 2021.
In that time, he has helped the Supercars Championship develop significant and long-term relationships with major sponsors, manufacturers and broadcasters alike.
Mr Rudzis said: “I have been a passionate advocate of the Liqui Moly Bathurst 12 Hour both professionally and personally for many years.
“The unique combination of this iconic track with the sound of GT3 engines racing as the sun rises is magical. To have the opportunity to lead the event moving forward is very special.
“My ambition is nothing short of making sure the 12 Hour is on the bucket list of every motorsport fan, team, brand and driver around the world. I want international drivers saying ‘I can not miss that race’ and I want brands and teams to recognise the value of the race so that they simply must be there each year.”
Mr Rudzis’ 12 Hour role will see him continue to develop the race as one of the world’s leading GT3 endurance classics, while furthering ongoing relationships with key event partners including the Bathurst Regional Council, New South Wales Government, Destination NSW, SRO and key commercial partners, including title sponsor Liqui Moly.
Key targets for the new event director will be building on existing manufacturer engagement both on and off track, while also improving the fan experience for the more than 40,000 people who attend each year.
By Neil Dowling
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