So it turned the tables on what it believes is a cliche-ridden industry with an actress talking directly to the viewer, confirming that what is being seen in other car commercials is make believe and that Skoda cuts through the make-believe.

The Skoda TV advertisements were the product of the DDB agency and filmed in a New Zealand winter.

DDB managing partner Amanda Wheeler said the message was “not anti-category, but anti-cliché”.

Skoda Australia managing director Michael Irmer said he thought the ad was “brilliant”.

“Initially we wanted to do a more conventional ad which points out the merits of the car, but another way of doing it was found and it’s one we couldn’t resist,” he said.

“I think now that this will make you think of Skoda every time you see on of those car brands that uses the clichés.”

What do you think?

By Neil Dowling