Stellantis national dealer council chairman in the US, Dave Kelleher, said her appointment shows Stellantis was serious about the Chrysler brand, which was the only one of 14 brought together by the January merger of Fiat Chrysler Automobiles and PSA Group to not have been assigned a permanent CEO.
Chrysler’s interim chief, Tim Kuniskis, remains CEO of the Dodge brand.
Ms Feuell was previously chief commercial officer at Honeywell Safety and Productivity Solutions and was a former global marketing strategist at Ford Motor Company.
She is a well-recognised senior marketing executive with extensive experience in automotive, omni-channel supply chain automation systems and smart building technologies industries.
She achieved progressive responsibilities in sales, marketing, product management and P&L leadership at Ford, Johnson Controls and Honeywell, with a strong track record of delivering profitable growth through integrated products, software and services.
Mr Tavares said: “Her extensive expertise in building and developing advanced product, marketing and business model strategies will benefit the Chrysler brand to deliver customer-centric insights and innovative solutions.
“Christine heading Chrysler is great news for Stellantis and I’m convinced that she will play an integral and strategic role in setting the new impetus and direction for this iconic brand and unleash its great potential,” he said.
Ms Kelleher comes to Chrysler after its US sales recorded an 83 per cent fall from 2005 through to last year. In the first half of this year, Stellantis sold about seven Jeeps and six Rams for every Chrysler.
Mr Kelleher said: “I hope that she’s been given the charge and the resources to go ahead and find out what could be done, because one thing that they’re inheriting is a brand with positive name recognition.
“Chrysler has DNA in the culture of America, so people will respond well if we give them good products.”
By Neil Dowling