Jaguar Land Rover, Marketing, News , ,

INDIAN-owned and UK-built Jaguar land Rover is bringing a bit of Swedish therapy to Australian beaches with an innovative portable sauna for swimmers.

Together with its partner agency Spark44 Sydney, Land Rover Australia has come up with a beach-side way to treat autumn and winter adventurers to some summer warmth.

Land Rover Adventure Sauna

Land Rover Adventure Sauna

Towed behind a Discovery Sport, the Land Rover Adventure Sauna started its tour at Jan Juc Beach near Torquay at the 2016 Rip Curl Pro Bells Beach event where Land Rover ambassador Sally Fitzgibbons was competing.

Land Rover said the portable sauna would tour would return to Sydney via Bateman’s Bay 1 and Wollongong.

Land Rover Adventure Sauna

Land Rover Adventure Sauna

Jaguar Land Rover general manager, communications and public relations, Tim Krieger, said the sauna would be for people who need a warm-up after a surf or a swim and have room for them and their mates.

“We know how much Aussies love the outdoors and cold weather is not going to stop them doing what they love,” he said.

“We want to reward these winter adventurers with luxury in unexpected places and with the Land Rover Adventure Sauna, we can do just that.”

Spark44 Sydney managing director Jasmin Bedir said: “Not only will the Land Rover Adventure Sauna act as an eye-catching piece of outdoor advertising, it will provide our target audience with a unique brand experience.”

By Neil Dowling

Land Rover Adventure Sauna

Land Rover Adventure Sauna