Marketing, News

ISUZU Australia Limited (IAL) has become a major team sponsor of the PremiAir Racing team of Chevrolet Camaros for the upcoming 13-round Supercars championship season.

It marks an expansion of the sponsorship support given by IAL to PremiAir in the previous season and includes the opportunity for selected Isuzu truck technicians from its dealerships to participate in the pits on selected race weekends.

Isuzu Supercars PremiAir – James Golding

Isuzu Trucks and Isuzu Power Solutions will support the Gold Coast-based PremiAir, owned by Peter Xiberras, and the Chevrolet Camaros of James Golding and new recruit Richie Stanaway. The 2025 season will see the team racing across Australia and New Zealand, which started with the opening round at Sydney Motorsport Park, and including major events like the Formula 1 Grand Prix support race at Melbourne’s Albert Park, the iconic Bathurst 1000, and the season-ending Grand Final on the streets of Adelaide. 

Isuzu said it was excited for the season ahead because of the strong driver line-up, top-tier team management, expert engineering, and skilled mechanics from PremAir Racing.

It said that a key element will be the continuation of the Isuzu technician placement program. This program enables eight technicians from Isuzu’s dealer network to join the race team on selected weekends, providing them with valuable hands-on experience. 

In addition to its support for PremiAir Racing, Isuzu will also launch several activations associated with the new truck model release later in the year. 

PremiAir Racing owner Peter Xiberras

IAL head of marketing and customer experience, John Walker, said: “Isuzu Australia is thrilled to once again team up with PremiAir Racing in 2025.”“PremiAir Racing shares our commitment to excellence, and in the competitive world of Supercars, it offers a fantastic opportunity for Isuzu Trucks and Isuzu Power Solutions to engage with our mutual audiences. 

“2025 is a milestone year for Isuzu Trucks, with all-new models set to hit the Australian market later in the year, PremiAir Racing will play a vital role in our showcases on and off the track. 

“The technician program also has great benefits for our dealer network technicians, giving them insights and new skills that they can take back to their roles within the Isuzu network — all of which flow through to providing a better service for our customers.” 

PremiAir Racing owner Peter Xiberras said the team had a long standing relationship with Isuzu.

Isuzu Supercars PremiAir – Richie Stanaway

“Our fleet of Isuzu trucks, which are delivering for our business out on the road, is a testament to that partnership,” he said. “We’re also looking forward to once again having the Isuzu’ technicians join us for selected race weekends; it’s a great opportunity for collaboration, and I’m confident that all parties will work together towards success.” ​ ​ 

The 2025 season will introduce several changes to the Supercars Championship. Queensland Raceway returns to the calendar, expanding the series to 13 rounds for a total of 34 races, 10 more than in 2024. 

An Endurance Cup will be awarded for the two-driver races at The Bend in September and Bathurst in October. 

The biggest change is a football-style finals format. After the Bathurst race, the top 10 drivers’ points standings will be reset, and the championship will be decided over the final seven individual races. ​ 

The season culminates with the top four drivers battling it out on the streets of Adelaide on November 30. 

Mr Xiberras said: “We aim to win any time we race, plus now with the new finals format, PremiAir Racing could be in the hunt for a title.”

“Even as drivers are eliminated from title contention, all 25 cars will compete in every race, so the intensity will be off the charts.”

By Neil Dowling

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