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TOYOTA’S fresh RAV4 took centre stage at the West Coast Eagles’ home ground, Optus Stadium, last week in a world-first laser-light show promoting the new SUV.

Held at half-time in the West Coast-Essendon match, which was won by the Eagles, Toyota WA Distributors – the Perth-based independent importers and distributors of Toyota vehicles – presented a spectacular laser-light show incorporating full LED “SuperScreens” and big sound to showcase the new RAV4.

The Optus Stadium has the world’s biggest LED system, backed by more than 15,000 lights and 897 LEDs in the leading edge of the roof alone. The SuperScreens are each 340 square-metres in size. 

A spokeswoman for the Toyota distributors that put on the show said it was a unique way to show the SUV and demonstrate the capability of Optus Stadium.

“While a laser show is not unique to the AFL, nothing to the extent or technicality of the show that took place at Optus for the Eagles-Essendon game has been seen in this space before,” she said.

The laser show was the result of more than 40 hours of programming alone. Toyota WA said it lost count of the hours that went into the creative aspect of the laser show and the vision for the LEDs and SuperScreens.

“A bespoke audio track was composed especially for the event,” the spokeswoman said.

“A combination of GENLAS (pronounced gen-laz) high-power laser-show projectors with solid-state technology were used.

“These laser-show projectors are built in Australia specifically for large-scale events and stadium shows.”

Toyota WA was probably selling to the converted. Dealers in WA – and around the nation – are experiencing strong demand for the RAV4 and its hybrid version is now on back order.

By Neil Dowling

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