The program allows customers to pick up the model of their choice from Jardine Motors Group’s Audi Oldham near Manchester or have the car delivered to their door within a 30-minute radius.
In a statement, Audi said: “These will be followed by Newcastle (Lookers) and Birmingham (Jardine) in September.
“The rollout will continue throughout 2018 with plans underway to expand to further cities including London, with a view to establishing a nationwide network in the longer term.”
The service was the umbrella term for the new wave of mobility services to be launched in the UK and will expand and develop to offer a series of mobility products based around the same mantra of “customer flexibility and convenience”, the Ingolstadt brand said.
The newly-introduced service in the UK allows a loan for up to 28 days with a single payment covering use of a full range of vehicle options. It includes the A1 and A3 hatchbacks, A4 sedan, A5 coupe, and Q3 and Q5 SUVs.
Prices range from £70 to £190 ($A120 to $A332) a day and include a full service package with unlimited mileage, fully comprehensive insurance, concierge delivery and Audi roadside assistance.
Andrew Doyle, director of Audi UK and previously managing director of Audi Australia, said: “Audi on demand is the premium mobility service with a difference.
“It neatly packages convenience, flexibility and ease of use into every booking and enables our customers to tap into a bespoke experience that is fitting of the Audi brand and maintains the exceptionally high levels of service that we are committed to from start to finish,” he said.
“The traditional model of ownership is consistently evolving and this innovative concept firmly puts Audi UK ahead when it comes to meeting consumer demand and transforming into a digital premium car company.”
To take advantage of the Audi On Demand service, customers must register online at www.uk.audiondemand.com before selecting their preferred loan dates and choosing their desired vehicle.
Cars can be collected from the chosen Audi Centre on presentation of a QR code generated at the time of booking, along with photo ID and a valid driving licence.
Alternatively, customers can request delivery to, and collection from, any location within a 30-minute driving radius of the Audi Centre.
By Neil Dowling