While car sales in other major states have mostly marked time or slipped backwards, the southern state – where Ford, Holden and Toyota have all closed factories in the past 13 months – has achieved a state record of 278,675 vehicle sales to the end of October, a gain of 3.1 per cent or 8462 units on last year.
This gain has almost singlehandedly propelled the national market into positive territory, up 4498 units or 0.5 per cent to 984,931 units with two months of 2017 to go.
Victoria’s slice of the national motor market is now at 28.3 per cent and closing the gap on traditional leader New South Wales’ 33.6 per cent.
NSW has notched 330,796 sales in the first 10 months, down 180 units or 0.1 per cent on the same period of 2017.
Queensland has slipped 0.3 per cent, down 617 units to 194,424 sales.
Like Victoria, South Australia, where Holden shuttered its Elizabeth assembly plant last month, has also defied the doomsayers (so far, at least) by clawing a 0.8 per cent sales gain, to 59,485 units year to date.
Much of the lift in SA came in October when sales jumped 381 units or 7.0 per cent, partly because some Holden workers decided to spend slice of their redundancy package on a Commodore as they exited the factory.
A breakdown of Victorian vehicle sales shows that most of the leading brands are forging upwards there, with Toyota (+4.6%), Mazda (+4.6%), Holden (+1.8) and Hyundai (+2.6%) all in positive territory.
The odd one out is Ford (-2.7%), which is suffering Falcon/Territory withdrawal syndrome in the state where the Blue Oval played such a major role for decades until it closed its Broadmeadows and Geelong plants in late 2016.
Toyota is also pressing on with business in NSW and Queensland, where sales of its vehicles are up 5.8 and 5.5 per cent respectively, but its major rivals – Mazda and Hyundai – are not faring so well in these states, down 3.3 per cent and 5.3 per cent respectively in NSW and 4.9 per cent and 10.7 per cent respectively in Queensland.
Holden has suffered even worse in these important states, down 19.6 per cent in NSW and 14.2 per cent in Queensland.
Western Australia, where the motor industry struggled in recent years as the mining industry slumped, has made a comeback in recent months due to a mineral industry recovery.
WA vehicle sales were up 11.6 per cent in October but, year to date, sales are still down 4.0 per cent – the worst year-on-year decline of any state.
Once again, Toyota has powered on regardless, lifting its WA sales by 4.0 per cent. It now holds a whopping 22.6 per cent share of vehicle sales in that state – its biggest slice of any state and well above its national share (18.3%).
And again, Holden has been the biggest loser among the major players in WA, down 19.4 per cent YTD. Its WA share is just 6.4 per cent, below its national share of 7.1 per cent.
Vehicle sales in the smaller jurisdictions of Tasmania and the Australian Capital Territory are down 1.4 per cent and 0.5 per cent respectively, but the Northern Territory has enjoyed a lift, up 0.7 per cent.