BYD’s luxury brand Denza has rolled out new global marketing starring ex-James Bond star Daniel Craig. 

The new campaign – titled “Everything is Changing” – was directed by filmmaker Yann Demange and produced by Park Pictures and Sydney-based creative agency MGI Entertainment. 

MGI Entertainment has previously worked on campaigns for other automotive brands such as Cadillac and Jaguar.

Denza’s new campaign as well as its partnership with Mr Craig – officially announced in late March of this year – coincides with its global expansion into new European, Latin American, African, and Middle Eastern markets. 

The partnership sees Mr Craig involved with Denza’s international marketing efforts, including television commercials, marketing materials, and “global brand campaigns” supporting the launch of its flagship models. 

Denza’s latest video advertisement – which was executive produced by MGI Entertainment’s Michael MacRitchie, Nic Hallberg, and Byron Keane – features Mr Craig behind the wheel of a Denza Z9GT, an electric shooting brake model bound for the Australian market in Q3 of 2026.

When Denza announced the former 007 actor as a global brand ambassador earlier this year, BYD’s executive vice president Stella Li said Mr Craig’s qualities “resonate deeply” with the brand.

“Daniel Craig represents a powerful combination of strength, sophistication and authenticity. Those qualities resonate deeply with what Denza stands for,” Ms Li said.

“As we bring the brand to the world, we are proud to welcome an actor whose presence and character reflect the spirit of Denza. Together, we want to show how technology, design and emotion can come together to create a new vision of premium mobility.”

BYD’s executive vice president Stella Li

MGI Entertainment’s head of partnerships Nic Hallberg says the creative agency is proud to have been involved with the campaign.  

“This partnership represents the convergence of global talent and future-focused Innovation,” he said. 

“Daniel Craig brings a timeless sense of strength and elegance that perfectly aligns with Denza’s vision for premium electric mobility. We are proud to have delivered a collaboration of this scale as Denza enters the global stage.”

When the Z9 GT, featured in the latest campaign, makes its Australian debut, it will be Denza’s fourth model launched locally since the Chinese premium brand arrived in late 2025, joining the B5 and B8 plug-in hybrid SUVs, and the D9 electric MPV.