GAC has announced yet another football team partnership, this time signing a multi-year deal with Melbourne City FC as its official automotive partner commencing from the 2026/27 A-League season starting on October 17. 

The announcement comes two months after the Chinese brand – which launched in Australia in November of last year – signed a similar deal with Sydney FC. 

GAC Australia and Melbourne City FC announce multi-year partnership

As part of the partnership, GAC’s logos will feature on the Melbourne City FC’s player shorts for both the men’s and women’s teams.GAC will also be involved in match day activations at the team’s home ground, AAMI park, along with player appearances, fan engagement experiences and digital collaborations on Melbourne City FC’s platforms.

GAC International Australia CEO Kevin Shu said: “Melbourne City FC has an incredible history in all A-League competitions and like this club, we always give 100 per cent effort to all that we do”.

“We are ambitious for where we want to be over the coming years and in the same way this team approaches the game, we seek exciting yet sustainable ways to strengthen our position in the market and to engage with the club’s supporters.

“This new and exciting relationship provides another opportunity to showcase our innovative range to an extended audience of football fans across the country. We are passionate about building something meaningful over the longer term.”

GAC Australia and Melbourne City FC announce multi-year partnership (Jim Maxwell, Director of Corporate Services, Melbourne City FC (left) and Brad Rowse, CEO, Melbourne City FC (right)

Meanwhile, Melbourne City FC CEO Brad Rowse welcomed GAC as part of the team’s “family”.“We’re delighted to welcome GAC Australia to Melbourne City as our official automotive partner,” he said.

“This is a significant multi-year partnership that will see GAC become part of the Melbourne City family, with a strong presence across our A-League men’s and women’s teams and opportunities to connect with fans.”

“GAC shares our ambition to innovate, challenge expectations and invest for the long term. Its combination of global expertise and commitment to growing in Australia makes it a natural fit for Melbourne City, and we look forward to helping GAC build a meaningful connection with our members, fans and the wider local community.”

GAC Australia and Melbourne City FC announce multi-year partnership

The Guangzhou-based marque isn’t the only Chinese brand to recently sign a sponsorship deal with an A-League football team. In June, Melbourne Victory announced BYD as its exclusive motor vehicle supplier. In the same month, Jaecoo announced a partnership with the Western Sydney Wanderers, supporting the team during its Wanderers Fives World Cup events and during the Sydney Super Cup.