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This video will show you:
  • Through online research, automotive consumers are making their mind up in less time than ever before, the average decision making time is 2.3 months, down from 4 months in 2011
  • 91% of car buyers perform their research online and more than 57% of car buyers use videos
  • Once a model is selected, car buyers use search (i.e. Google) to find the best offer from the best dealer

Macquarie