•  How dealership promotions can reach potential customers within specified locations around the dealership
• How geotargeting eliminates much of the wastage associated with traditional media allowing car dealers to reach potential customers geographically
• Strategic geotargeting allows dealers to increase the likelihood of dealership ads appearing at the top of Google search results

Google partnered with Cartelux to create a five part Dealer Education Series which takes complex advertising concepts and combines them with valuable Google data to provide simple explanations for car dealers.