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HYUNDAI Motor Corporation Australia (HMCA) has signed as the official automotive partner for the new Melbourne Mavericks netball team in their Super Netball debut season.

Mavericks management said the collaboration brings together two “innovative brands committed to excellence, community, and driving success both on and off the court”.

The signing follows many similar sponsorships between the automotive sector and sporting teams across Australia.

Hyundai partners with new Melbourne Mavericks netball team

The deal sees Hyundai not only backing the “Mavs” through its debut on the national scene, but also assisting to accelerate the future of young netballers as the presenting partner of the Mavs Academy.

In backing the Mavs Academy, Hyundai will be able to play an instrumental role in supporting the development of aspiring athletes who may not fit into traditional talent pathways.

The arrangement will provide invaluable resources and “unwavering support” from Hyundai and is expected to help cultivate the next generation of netball stars and leaders, empowering them to break barriers and achieve greatness.

The benefits to the Mavericks are manifold but Hyundai will gain exclusive access to fans attending Melbourne Mavericks home games who will have the opportunity to engage with the Hyundai brand through “an immersive concourse activation”.

A similar interactive experience was staged at the Australian Open Tennis Championship earlier this year with Kia and is something Hyundai would be keen to develop by assisting fans to explore the latest Hyundai vehicles and experience the brand’s technology firsthand.

As an added value to the sponsorship, the Mavericks will actively support the Hyundai Help for Kids initiative, which aims to positively impact the lives of children in need.

“Through collaborative efforts, both brands will create meaningful opportunities and experiences for young individuals in the community, reinforcing their shared dedication to making a lasting difference,” the new partners said in a statement.

Richard Simkiss, CEO of SEN Teams said: “We are thrilled to welcome Hyundai to the Melbourne Mavericks family as our official automotive partner.

“Hyundai’s commitment to innovation, excellence, and community aligns perfectly with our values, and we look forward to working together to drive positive change both on and off the court.”

Hyundai Motor Company Australia chief executive officer, Ted Lee said: “We are delighted to announce our partnership with the Melbourne Mavericks, marking another significant step in Hyundai’s commitment to fostering progress and empowerment, particularly in the realm of women’s sports.“Embracing a legacy of supporting grassroots initiatives to professional leagues, we’re thrilled to join forces with the Mavericks as they embark on their first year of Super Netball competition.

“Together, we share a common dedication to challenging norms and driving innovation, promising an incredible journey for all both on and off the court,” Mr Lee said.

By Peter Barnwell

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