One of the new Melbourne dealerships is located within Zagame Autosport, a dedicated sportscar and motorsport facility in Richmond in the city’s east.

Experienced racing car driver and motorsport media personality Cam McConville will head up the new facility which will offer servicing, track days and racing options for Lotus owners.

“We are excited to announce that Lotus Melbourne has successfully relocated to our new home within the Zagame Autosport complex,” said Mr McConville, who will be Lotus Melbourne general manager.

Zagame Lotus, Richmond

“This provides a dedicated area for all things Lotus in Victoria. Bruce Astbury (Sales and Lotus Experience Manager) also joins us with vast experience in customer service and grassroots motorsports. We are looking forward to re-launching the Lotus brand in Victoria, a brand with such a deep history in racing.”

The second new dealership will opened in October near the city centre by Simply Sports Cars. They plan to continue their unique approach of fostering the sense of lifestyle and community that comes with the Lotus brand via track days, road rallies and creating other driving experiences for owners.

The Simply Sports Cars dealership will be run by experienced Lotus racing car driver Mark O’Connor who shares a 10-plus year history with brand competing successfully at various levels of motorsport while being a highly respected member of the local Lotus community.

“Our brand knowledge and passion for Lotus is very obvious and is a strong reason why we have become the leading dealer in Australia,” said Simply Sports Cars director of sales and strategy, Richard Gibbs.

“Having represented the brand for many years we have unrivalled knowledge and experience with the entire Lotus model range (old and new) and how to help our owners enjoy their sports car whether it is a daily driver or for track days or road rallies.”

Lotus Cars Australia CEO, Lee Knappett, said the Victorian market was not receiving all the attention it deserved.

“It (Victoria) has a huge Lotus community, amazing race tracks and some of the best driver’s roads in Australia,” he said. “We are truly passionate about delivering a lifestyle to our owners so they can really enjoy their cars and now, we have two great places for them to go to, but not only that, both will be run by experienced motorsport professionals with years of knowledge and experience in amazing dedicated facilities.

“We just had 60 owners at Wakefield for an exclusive Lotus-only track day, we will have 20 owners at Targa High Country on Mount Buller later this year as well as 12 owners at Challenge Bathurst too – so we are focused on creating driving experiences for our community of owners.”

By Daniel Cotterill

Zagame Lotus, Richmond