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GWM Australia and New Zealand, which handles the Haval, Tank, Ora and GWM brands, has appointed Jack Luo as dealer business manager, marking his return to an OEM role after a stint with a dealership.

After a number of automotive OEM posts, Mr Luo honed his skills at Phillip Mazda in Canberra where he said he learned more about the craft of automotive retail which he will carry into the GWM position.

Mr Luo thanked Brad Whitelaw, Darren McGown, Geoff Atherton and others in the Phillip Mazda team for their guidance.

Jack Luo

“All helped me appreciate what it’s like at a busy dealership and I thank them for that,” he said.

“And as it turns out, everything I learned there will help me in the next episode of my automotive career.” Announcing his new role on LinkedIn, Mr Luo said he was “already missing Canberra though it is great to reunite with my family”.

“Taking full care of my three older children in Canberra was exhausting but was rewarding and we have bonded even more.

“It has been extremely difficult for my dear wife, Kammy Cho to look after our toddler in Sydney and the weekly driving between Sydney and Canberra.”

Mr Luo said a collision with a kangaroo during these long commutes – writing off a Mazda CX-9 – was “a wake-up call”.

“I am excited to be in a key position at GWM which has a great range of competitive vehicles and is in a rapid expansion phase and I feel confident I can help achieve GWM’s aspirations.

Before Phillip Mazda, Jack Luo was dealer business manager – sales with Mazda Australia and before that a network development analyst with Kia Motors Australia, all three previous positions providing good preparation for the latest appointment at GWM.

Mr Luo joins GWM at a critical time of growth the Chinese brand, which recorded strong sales in 2023 across a spread of models including the Haval Jolion small SUV, H6 and H6 GT medium SUVs, the Cannon ute range, Tank 300 off-road SUV and the Ora fully electric small hatch.

The company has many more product launches to follow in quick succession, including larger Tank and Ora models.

By Peter Barnwell

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