Free Access Articles, Marketing , , , ,

RENAULT has gone big on its SUV range, promoting the Koleos mid-size SUV as the one that suits the Australian lifestyle.

Its ‘Big Life’ TVC campaign focuses on big houses, big dogs, big days, big boats, big nights and big trips. And its mid-size SUV.

The 30-second TVC will be extended to roll into advertising arenas in outdoor, social and digital.

Renault Australia general manager of marketing communications, Terri Golder, said in a statement: “The objective of the new Koleos campaign is to encapsulate the essence of the Renault brand and appeal to a broader audience.



“The French design of our vehicles make them very distinctive on the road. We want our advertising to reflect this attribute by being stylish and distinctive in the cluttered automotive landscape.”

The Koleos is the top-selling vehicle in Renault’s ten-model range and, in the year-to-date data from VFACTS, is up 17.8 per cent with 960 sales to the end of April.

With the second SUV, the smaller Captur, also kicking goals with a 40.3 per cent sales increase year-to-date compared with 2017, it has pushed Renault past Lexus and Jeep in annual sales.

Renault Australia managing director Andrew Moore said Koleos’ position in the fast-growing mid-size SUV sector gave Renault a great opportunity to attract new mainstream audience.

The ‘Big Life’ campaign was the product of agency Big Red.

By Neil Dowling

Macquarie