RENAULT has opened a long-term display in the enormous Chadstone mall in Melbourne just ahead of Christmas. The move is a continuation of the brand’s strategy of experimenting with different approaches to the retail environment.

“Renault is delighted to have secured a prime-position outside Myer at the new Chadstone,” said Renault Australia managing director Justin Hocevar.

“This display will feature our all-new Renault Koleos and Megane, which were both launched a few months ago, as well as our F1 machine, to entice shoppers to learn more about the Renault brand.”

The display at Chadstone follows on from a Renault Concept Store initiative at Westfield shopping centre at Hornsby in Sydney. Renault says the Hornsby store has been well received, generating interest from buyers.

The company is looking to shopping centres with what they describe as, “their high foot traffic and relaxed atmosphere” to introduce their newest models.

The Renault display is located on the ground floor, outside the Myer department store.

By Daniel Cotterill