FORD Australia has appointed Eddison Roberts as product communications specialist, bringing experience across the automotive industry and federal government communications to the role. 

Mr Roberts joins Ford from Toyota Australia, where he worked within the company’s public affairs team, managing its national press fleet and supporting product communications activities. 

He brings five years of experience in communications and public relations spanning automotive media relations, public information campaigns, stakeholder engagement and social media.  

During his time at Toyota, Mr Roberts developed experience in supporting vehicle launches and coordinating media access to the company’s product range. 

Before joining Toyota, Mr Roberts worked in Canberra with the Civil Aviation Safety Authority (CASA), where his responsibilities included behavioural change communications, campaign management and social media.  

At CASA he helped deliver public information and education campaigns focused on pilot safety and the safe operation of drones, gaining experience communicating technical and regulatory information to diverse audiences.  

Eddison Roberts

Mr Roberts began his communications career in the federal government, working in the public relations team supporting the Australian Bureau of Statistics’ 2021 Census campaign. 

His move into the automotive industry saw him relocate from Canberra to Melbourne, where he built on his government communications background with experience in automotive public affairs and product promotion.  

Mr Roberts studied at the University of Canberra and was recognised as a national winner of the Public Relations Institute of Australia’s PitchThis! competition in 2022.  

He also holds associate membership of the Public Relations Institute of Australia and has undertaken additional professional training in marketing, social media and digital communications.  

In his new position at Ford, Mr Roberts will draw on his government and automotive experience to support communications concerning the company’s vehicles and products. 

The appointment comes as Ford Australia continues to develop and market its range of passenger, performance and commercial vehicles, including the locally engineered Ranger and Everest models.  

Mr Roberts’ experience in product communications, media fleet management and public relations will support the company’s engagement with automotive media and broader industry stakeholders.