In its latest annual New Car Code of Practice survey, The Motor Ombudsman also said that 93 per cent of buyers bought a vehicle that matched the advertisement.
The study, that covers 99 per cent of all new-car purchases in the UK, said the buyers were swayed in their choice of brand and model after seeing advertisements in print, television or online.
24.7 per cent of male buyers aged 17-25 years were more inclined to buy after seeing a commercial, compared with female buyers at 20.3 per cent.
Buyers aged close to 30 years and those aged 40-55 years were less likely to act on impulse.
When participants were asked to score specifics about their purchase, the averages worked out to be:
- Satisfied with the vehicle bought – 4.8 (out of a maximum of 5.0)
- Happy with the assistance received from manufacturers – 4.7
- Happy with the condition of the car at collection – 4.8
- Impressed with the assistance and knowledge of sales staff – 4.7
- Happy with the explanation of the warranty – 4.5
The Motor Ombudsman is the UK’s impartial automotive dispute resolution body. It operates under the New Car Code that is designed to ensure that manufacturers responsibly supply new cars and warranties to consumers.
By signing up to the code, manufacturers promise that new car buyers will not be misled by adverts; provide documentation which is easy to understand and will be supplied with the vehicle; respect the terms of the warranty if the car is serviced according to the recommended guidelines; supply quality replacement parts and accessories to dealers; and swiftly handle any complaints.
By Neil Dowling
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