AUDI Australia has appointed Eoin O’Brien as head of sales, stepping into the role following the transfer of Steve Cloete to Audi South Korea as executive director.

Mr O’Brien brings more than 13 years of extensive brand experience having held positions in marketing, product planning, regional sales, and national sales planning and operations in Australia and his native Ireland.

The German premium car-maker says his comprehensive understanding of the brand and his strategic vision make him a valuable asset to the Audi Australia team.

Eoin O’Brien

Audi Australia managing director Jeff Mannering said: “We are thrilled to welcome Eoin O’Brien as our new head of sales.

“Eoin’s deep-rooted knowledge of the brand, combined with his strong leadership and innovative approach, positions him perfectly to drive our sales strategy forward.

“His proven track record and the already strong relationships with our dealer network and Audi AG are invaluable attributes already in place for success in this position.

“Recognising performance from within our business, Eoin’s long-standing commitment and loyalty to Audi are a testament to his credibility and expertise.

“We look forward to seeing the continued growth and success of the Audi brand under his leadership.”

In his new role, Mr O’Brien will focus on maintaining market stability and enhancing dealer relations, ensuring that Audi’s sales operations remain robust and competitive.

His leadership is expected to align with Audi’s global sales strategy and drive exceptional results.

Mr O’Brien said: “I am honoured to take on this new role and excited to lead the talented sales team at Audi Australia.

“Together, we will continue to innovate and strive for excellence, delivering outstanding results and upholding Audi’s commitment to quality and customer satisfaction.

“I look forward to building on the strong foundation established by my predecessor and the wider sales team, and of course, continuing to work closely with our dedicated team and dealer network.”

Mr O’Brien’s achievements include launching the Audi Sport brand in Australia in 2015, along with supporting innumerable key model launches throughout his tenure with Audi Australia, highlighting his ability to drive performance and growth within the organisation.