BYD Australia and New Zealand has appointed Kate Hornstein as chief marketing officer.

She was previously head of marketing at former importer of BYD products, EVDirect. BYD has recently announced it will become a factory-run importer and distributor.

The Chinese car-maker credited Ms Hornstein as having “helped BYD become one of Australia’s fastest-growing automotive brands”.

“As BYD Australia transitions to a fully factory-backed model, Kate will lead our local marketing strategy as we expand our national retail footprint and accelerate access to new energy vehicles nationwide.

Kate Hornstein

MasonKate Hornstein“Throughout her time as head of marketing at EVDirect, Kate has been instrumental in shaping BYD’s presence in Australia from day one, leading the brand’s meteoric rise, driving over 40,000 vehicle sales since launch alongside a string of unforgettable back-to-back product launches.

“These launches include the Sealion 6, Shark 6 and Sealion 7.”

Ms Hornstein, who also operates Kate Hornstein Consulting, was previously senior marketing manager and category lead (Hair Care) for Dyson; and marketing and communications manager for Longines Watch Company Francillon Ltd.