Market Reports, News

MOTORCYCLE and off-highway vehicle sales remained steady in the first half of 2025 with 42,549 sales which were unchanged from the sales in the first six months of 2024.

Data from the Federal Chamber of Automotive Industries (FCAI) showed Yamaha was the top-selling brand, followed by Honda, Kawasaki and KTM.

FCAI chief executive Tony Weber said the overall market is holding firm.

“While we’ve seen some movement within individual segments, there remains strong competition and a wide range of products available to consumers,” he said.

“Growth in the off-road and scooter categories suggests evolving trends in both recreation and urban transport. As always, the industry remains focused on safety, innovation and rider engagement across all segments.”

FCAI chief executive Tony Weber

Sales as reported by the FCAI by segment were as follows:

  • Off-road motorcycles (ORB): 16,807 units (up 3.3 per cent)
  • Road bikes: 16,254 units (down 1.9 per cent)
  • Off-Highway Vehicles (OHV): 6765 units (down 5.5 per cent)
  • Scooters: 2723 units (up 6.8 per cent)

The data does not, however, report on all motorcycle sales in Australia as some brands are not included in the FCAI report because they are not members of the chamber. These include Royal Enfield, Benelli, MV Agusta, Segway, Rieju, CFMOTO, Kymco, Sherco and Landboss.

Motorcycle publication MCNews.com.au said that including these brands would push the actual sales figures to more than 50,000 units for the six months.“Unfortunately these (FCAI) are the only figures we now receive from the official sales audit,” MCNews.com.au reported.

“Historically we would be able to see brand-by-brand and model-by-model performances, but the FCAI-aligned brands now hold their cards close to their chest and refuse to release detailed data.

“New Zealand, by comparison, has a transparent mechanism with public reporting of registration data on a monthly basis.”

By Neil Dowling

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