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GENERAL Motors has appointed Australian designer Max Wolff as director of design for GM China Design.

He was previously with the Ford Motor Company for 15 years, most recently as design director of China and IMG.

Mr Wolff has more than 25 years of experience in the automotive industry as a design director and strategic leader specialising in exterior, interior, and colour, material and finish design.

His expertise spans advanced concept development, product strategy, and global design leadership, with a proven track record in shaping innovative solutions to meet the diverse needs of customers in global markets.

Max Wolff, director of design, GM China Design

Following his graduation from Monash University in 1997, he was offered a position at GM Holden Design. During that time, he worked on numerous projects, advancing into senior designer and then assistant chief designer positions.

In 2003, he moved to Seoul, Korea to become part of the GM Daewoo design division. By the end of that tenure, he was leading a team for the car-maker’s global small vehicle as design director.

From Seoul, he moved to Detroit where he was responsible for running the exterior design team for Cadillac, overhauling the entire sedan line-up.

Mr Wolff began his Ford Motor Company career in 2011 as director, Lincoln Design, and later moved back to Melbourne to run the Ford Design Studio.

“Having started my career at General Motors I spent almost 15 years at Ford Motor Company, leading teams in Detroit, Melbourne and Shanghai and developing vehicles for Lincoln and Ford brands,” said Mr Wolff.

“I am excited to return to General Motors and honoured to lead the team at GM Design in Shanghai. It’s great to be back working on America’s greatest automotive brands in such a fast moving, innovative environment.”

By Neil Dowling

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