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GOLD Coast Harley-Davidson has received its second consecutive dealer of the year gong in the US motorcycle manufacturer’s 2025 honours for its Australian and New Zealand retail partners.

As well as taking the overall dealer of the year prize, Gold Coast Harley-Davidson was named large dealer of the year.

Medium dealer of the year went to Auckland Harley-Davidson in New Zealand, small dealer of the year is Mackay Harley-Davidson in Queensland and compact dealer of the year is Thomas-Lee Motorcycles in Moree, New South Wales.

Five-star dealer winners are Morgan and Wacker Melbourne, and Sy’s Harley-Davidson in Campbelltown NSW. The brand also awarded Bundaberg Harley-Davidson in Queensland with its rising star award.

The Harley-Davidson Australia and New Zealand dealer of the year rewards excellence across all areas of dealership operations.

Dealers are assessed across a strict criterion including customer satisfaction; business reporting; marketing and events; commitment to training; and sales, service, parts, accessories, and apparel performance.

The awards acknowledge exceptional performance, long-term commitment, and excellence across all areas of the business.

Gold Coast Harley-Davidson dealer principal Dylan Boulger

Award winners were formally recognised at the dealer conference and awards dinner held on March 16.

Gold Coast Harley-Davidson dealer principal Dylan Boulger said the dealership team was “beyond stoked” to win the awards for the second consecutive year.

“Winning last year was an honour. Defending that title for two years straight is a testament to the culture, the grit, and the passion of our entire Gold Coast Harley-Davidson family,” he said.

“To our incredible team: Your hard work is the engine that keeps this place humming.

“And to our valued customers: You are the reason we do what we do.

“Whether you’ve been riding with us for years or just joined the family, thank you for keeping us at the top of the podium.

“We don’t just sell motorcycles; we build a community, and clearly, the Gold Coast community is the best in the business.”


DEALER OF THE YEAR WINNERS

Overall Dealer of the Year: Gold Coast Harley-Davidson

CATEGORY WINNERS

Large Dealer: Gold Coast Harley-Davidson

Medium Dealer: Auckland Harley-Davidson

Small Dealer: Mackay Harley-Davidson

Compact Dealer: Thomas-Lee Motorcycles

5 STAR DEALER AWARDS

Winners:

Morgan and Wacker Melbourne

Sy’s Harley-Davidson

RISING STAR AWARD

Winner: Bundaberg Harley-Davidson

By Neil Dowling

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