LUXURY EV brand Denza, part of BYD, has opened a customer-exclusive ‘House of Denza’ in Sydney, following the opening of a similar retreat in Kingsway, Melbourne.

Denza said its ‘house of Denza’ concept “defines the brand’s unique and personal approach to contemporary luxury with exclusive benefits for Denza owners, but more than that, the ‘house of Denza’ is also a space reserved exclusively for those customers”.

The concept is designed as a “sanctuary for community and culture” and for socialising, celebrating and wellness, with home-style lounges and areas.

Denza Australia chief operating officer Mark Harland

The ownership experience is not only a sanctuary but extends the customer-focus with exclusive and curated events throughout the year, including bespoke culinary dining events and “money-can’t-buy” brand immersion experiences overseas.The Sydney space uses sandstone finishes that link to the city’s architectural heritage, inspired by iconic landmarks including Sydney Town Hall, St Mary’s Cathedral and Queen Victoria Building.

Denza Australia chief operating officer Mark Harland said the focus was not only on delivering premium new-energy vehicles rich in performance and style, but on creating a complete ownership experience.   “House of Denza allows us to better support our customers with tailored services, access, and ongoing engagement with the brand,” he said.“At the heart of ‘house of Denza’ is a belief that ownership should be as extraordinary as the vehicles themselves,” the company said.

“From the moment customers take delivery of their vehicle complete with a personalised in-dealership ceremony and guided walkthrough they are welcomed into the ‘house of Denza’.”The spaces are an extension of the ownership experience that includes the brand’s six-year warranty, three years of roadside assistance, and prepaid service cost options.

It also has a guaranteed future-value program that outlines future sales prices that is backed by a growing national dealer network.

“The ‘house of Denza’ is where ownership is membership,” the company said.

“It’s a commitment between Denza and those who drive it. It’s priority care when you need it. It’s an experience worth making time for.“It’s lifestyle benefits that travel with you, and it’s a sense of recognition that never fades, no matter how long you have been a member.”

The first Australian ‘house of Denza’ locations are now open in Melbourne at 210 Kings Way, South Melbourne and Sydney at 1/12 Neild Avenue, Darlinghurst.