BRANDED Financial Services has appointed Troy Cheney and Prince Paul as another step in strengthening its support for introducers across Australia and expanding its regional coverage across New South Wales, Victoria and Tasmania. 

Prince Paul has joined as business development manager for Victoria and Tasmania, while Troy Cheney has been appointed senior business development manager for New South Wales. 

The company said their respective experience in broker support, relationship management and specialist lending positioned them well to work closely with introducers and provide practical, responsive support across their respective regions. 

Branded Financial Services business development manager for Victoria and Tasmania, Prince Paul

Branded national sales manager Tony Farnell said the appointments were another step in strengthening the support the company provides to introducers across Australia.   

“We’re continuing to invest in the people and regional coverage that make it easier for introducers to access the support they need,” Mr Farnell said.

“Troy and Prince bring strong industry experience and a relationship-focused approach, helping us provide responsive, practical support across New South Wales, Victoria and Tasmania.”   

Branded Financial Services senior business development manager for New South Wales, Troy Cheney

The appointments support Branded Financial Services’ continued growth in Australia and expand its regional sales coverage across New South Wales, Victoria and Tasmania.  

Branded Financial Services is a leading provider of motor vehicle finance in Australia.  

Founded in 2011 and acquired by New Zealand specialist lender Avanti Finance in 2019, Branded provides finance solutions for cars, utes, light commercial vehicles, motorcycles, caravans and motorhomes through a network of dealers and brokers.