ADTORQUE has appointed Damien O’Neill as chief executive officer and Nicholas Johnson as chief revenue officer as the company grows its marketing technology business across Asia Pacific.

The personnel changes see Mr O’Neill move to the CEO role from his previous position as chief operating officer, while Mr Johnson steps up from leading AdTorque’s growth function.

Adtorque said both Mr O’Neill and Mr Johnson are strong leaders with significant experience in this space.

Mr O’Neill brings more than 20 years of experience in the Australian automotive industry, including 17 years at AdTorque.

The company said he is a passionate leader with a results-obsessed mindset and drives the company’s evolution into the premium creative and performance media studio built exclusively for Australian car and truck dealers.

AdTorque executive chair John O’Neill said: “This is a very exciting time for AdTorque, and these appointments are a reflection of the commitment that AdTorque has to growing its marketing technology business across Asia Pacific.”

Damien O’Neill said that after 20 years in automotive and 17 dedicated to building AdTorque that he was “incredibly proud to lead us into this next era”.

Damien O’Neill, Adtorque chief executive officer

“Our vision is to become the go-to creative and performance partner for Australian dealers, one that truly understands the pressures of margins, stock, EVs, and floor traffic.

“We’re here to create premium desire, drive real results, and give our clients a genuine edge with intelligence and creativity that scales. The road ahead is exciting, and we’re just getting started.”

He said that AdTorque didn’t “just run ads”.

“We create desire and deliver results through bold creative, seamless end-to-end digital execution, and our proprietary AI engine, ALICE”.

Nicholas Johnson has spent more than 15 years in automotive media and marketing technology, working across publisher, marketplace and agency roles before joining AdTorque. As chief revenue officer, he is responsible for AdTorque’s commercial performance, leading the design, key accounts and customer success teams that shape, deliver and grow its solutions for dealers and automotive brands across Australia.

Mr Johnson said: “Our clients don’t come to us for more marketing to manage – they come to us because the growth they’re chasing depends on how well we understand the consumer market, and our ability to turn that into media, technology and creative that work across the funnel, from in‑market today through to future buyers.

Nicholas Johnson, Adtorque chief revenue officer

“I’m privileged to be stepping into this role, and I’ll be focusing on lining up our people, product and strategy so AdTorque feels like an extension of our clients’ teams – always testing what’s next and making sure that work shows up in their results,” he said.

The appointments follow AdTorque’s sale in June of its Australian website division – which builds and manages more than 500 dealer websites – to automotive intelligence company AutoGrab Group.

AdTorque’s digital advertising, creative and marketing services, as well as its NZ business, were not part of the sale and remain independent under the AdTorque brand.