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MAJOR independent non-bank asset financier, Allied Credit, and the Australian arm of automotive manufacturer Chery have formed a new automotive finance partnership.

The white label partnership started on July 1, 2024 and operates under the Chery Motor Finance brand. 

Allied Credit’s chief partnerships officer, Barnaby Turner and Chery Motor Australia CEO, Lewis Lu

The company said that while Allied is the ‘brand behind the brand’, customers will have a fully immersive brand experience. It said that the majority of Chery Australia’s dealers have been fully accredited ready to offer finance for new vehicle purchases.

Chery Motor Australia CEO Lewis Lu said: “Partnering with Allied, a leader with a rich history in automotive finance, provides us with a unique opportunity to elevate the Chery Motor Finance brand.”

“We’re committed to making Chery ownership more attainable and rewarding for our customers. 

“The launch will involve some exciting finance programs that will help set the stage for a full Chery Motor Finance brand experience. 

Jon Moodie

“This will include a guaranteed future-value product, a clear focus on our dealer network, and customer centricity that will redefine the Chery motor vehicle ownership lifecycle.”

Allied Credit managing director Jon Moodie said the new relationship with Chery illustrated the importance Allied places on establishing and building long-term partnerships.

“We have always been committed to adding value to our partners’ businesses and collaborating to drive the best possible experience for their customers,” he said.

“Chery is growing rapidly and is keen for Allied to leverage our integrated solutions that will support their dealer network and customers. 

“We do this by offering branded experience across the customer journey and providing regular opportunities for dealers to enhance their product knowledge, systems capabilities and customer engagement strategies.”

Allied has a strong white label business in car and motorcycle OEMs and retailers. It has partnerships with and provides for clients including the finance divisions of Kia, Hyundai, Peugeot, Citroen, Ford, Subaru, Polestar, Jeep, Fiat, Alfa Romeo and motorcycle brands Aprilia, Vespa and Moto Guzzi.

By Neil Dowling

AdTorque Edge