The car-maker has linked its Evolve digital showroom with Amazon (www.amazon.com/hyundai) with Hyundai’s aim to make the search and sale process simple and transparent.

The link is an enhancement on Hyundai’s existing digital showroom on Amazon that launched in 2018.

It now makes Hyundai the first car-maker to establish these enhanced experiences on Amazon.

Hyundai Motor Company Australia, when asked by GoAutoNews Premium, said there were no plans “at this stage” to bring the Amazon partnership to Australian buyers.

Hyundai Motor North America president and CEO Jose Munoz said: “Our mission is to be the leader in a seamless, digital and transparent retail experience in partnership with our dealer body.”

“The events of the last 18 months have made it clear that many consumers want a car buying process that aligns with how they purchase nearly everything else in their life. 

“Amazon is a leading retailer and we’re excited to continue collaborating with them on digital retail experiences.”

Amazon vice president of global ad sales, Alan Moss, said in a statement that: “We are thrilled Hyundai is continuing to innovate with us to evolve their showroom experience. 

“We look forward to a deeper collaboration on new features that enhance the showroom and make it even more helpful for customers as they discover and research Hyundai vehicles.”  

Hyundai in North America has 820 dealers and sold more than 620,000 vehicles in the US in 2020. Almost half were built by Hyundai Motor Manufacturing in Alabama.

By Neil Dowling