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ASTON Martin has appointed Adrian Hallmark as its next chief executive officer and an executive director, effective October 1, and the retirement of its current CEO, Amedeo Felisa.

Mr Hallmark (61) joins the company from his recent position as chair and CEO of Bentley Motors, a role he has held since 2018.

He brings more than 25 years of successful senior automotive experience from the United States, Europe, and Asia with Porsche, Volkswagen and latterly Bentley.

Aston Martin said that to ensure a smooth transition in leadership, Amedeo Felisa will remain as CEO until Mr Hallmark takes up the post.

Adrian Hallmark

Mr Felisa will continue to oversee the introduction of Aston Martin’s new products, including the launch of its third next-generation sportscar later this year, completing its new front-engine portfolio following the successful launches of DB12 and Vantage.

Aston Martin executive chair Lawrence Stroll said: “In Adrian Hallmark, we are attracting one of the highest calibre leaders not just in our segment, but in the entire global automotive industry.

“Complementing our world-class leadership, Adrian will bring to Aston Martin unrivalled experience in both the ultra-luxury and British manufacturing sectors to progress our strategy and continue recent momentum.”

Aston Martin CEO Amedeo Felisa said: “It has been a great privilege to serve as Aston Martin’s CEO, leading our iconic brand through this exciting era. I am incredibly proud of the progress made over the last two years, which has aligned Aston Martin for a positive future direction.

“I believe now is the right time to allow the company to transition to new leadership. I am looking forward to delivering our upcoming new products before handing over to Adrian, who is a fantastic appointment for Aston Martin with a wealth of first-class experience.”

Mr Hallmark said: “I have admired the continued transformation of Aston Martin’s brand and products from afar and feel honoured to have the opportunity to work with Lawrence, the board and the company’s employees to lead its next chapter.

“The transformation of Aston Martin is one of the most exciting projects within the ultra-luxury automotive industry.

“I am looking forward to continuing the company’s great momentum and utilising my experience and passion to further unleash this iconic brand’s potential and take it to even greater success.”

By Neil Dowling

AdTorque Edge