AUDI AG has appointed Oliver Hoffmann to head its Technical Development, adding him to the board of management. Mr Hoffman is currently the COO of Technical Development and heads up a team of 10,000 people.

Mr Hoffman takes on the role as Audi undergoes a double transformation, firstly its rapid roadmap to e-mobility and digitalisation, and secondly as a team boss moving to agile, trust-based personnel collaboration.

He was previously involved in technical development in quality assurance at Lamborghini in Italy; with Audi in Neckarsulm, Germany; and at the world’s largest engine plant in Gyor, Hungary.

He spent several years heading Volkswagen Group’s powertrain development in Gyor and later in Ingolstadt, Germany, before joining Audi Sport in 2017 as head of technical development, where he was appointed managing director in 2018.

In 2019 he took on two further management roles as head of technical development at Audi’s Neckarsulm site and head of powertrain development at Audi AG.

Since June 2020, he has been chief operating officer in the technical development division.

By Neil Dowling