AUDI Australia has signed up with Australia’s biggest consumer fashion event, the PayPal Melbourne Fashion Festival, with its debut sponsorship centering on the upcoming launch of the Audi Q4 e-tron.

The festival is a showcase of the unique, edgy and eclectic Melbourne and Victorian fashion business and is designed to inspire, support and connect the individuals working within the industry. 

Audi showed the Q4 e-tron, due for launch later this year, at the festival’s Fashion Forecourt open at the Royal Exhibition Building on Museum Plaza from March 4-9.

Audi said the area is a free, non-ticketed space that offers Melbourne’s most stylish drinks, gourmet fare, live DJs, entertainment and brand activations and is the perfect destination for people-watching and pre and post-show delights.

Audi Australia customer marketing manager Nicholas Lim said: “We are thrilled to be partnering with PayPal Melbourne Fashion Festival in 2024, and so excited to be previewing the eagerly awaited, all-electric Audi Q4 e-tron.”

“This model is the newest entry into our electric range and combines everyday practicality with uncompromised luxury and performance. We cannot wait to show it off at an event that is so similarly focused on excellence in design, innovation, and progress as we are.”

The Audi Q4 e-tron is Audi’s first entry-level offering into the world of premium e-mobility. As such, Audi said the partnership between Audi Australia and PPMFF was “a natural fit, with both brands committed to inspiring and driving progress.”

“As the festival celebrates the cutting-edge, enduring, and gritty fabric of Melbourne’s fashion industry, Audi brings its own focus on design, innovation, and sustainability to the forefront in the form of the soon-to-be launched Audi Q4 e-tron,” the car-maker said.

Attendees had an exclusive opportunity to see the car for a limited time only, with official launch arrivals coming later this year. 

In addition to the preview, festival-goers had the chance to mingle with models of a different kind as they pose for the perfect photo opportunity. 

An Audi coffee bar served refreshing iced beverages, providing the perfect occasion to discuss all things fashion, style, sustainability, and cars with an Audi brand ambassador.