THE Audi Group, including Lamborghini, has made key appointments at the international top management level.

Effective July 1, 2026, Fermin Soneira will become chief technical officer at Automobili Lamborghini. He was previously CEO of the China-centric AUDI cooperation project with SAIC (differentiated from the global brand by its uppercase wordmark and no four-ringed logo) in Shanghai.

Fermin Soneira

He succeeds Rouven Mohr, who moved to Audi AG as member of the board for technical development on March 1.

Mr Soneira has been replaced by Fred Schulze, currently plant manager of the Neckarsulm plant. Replacing Mr Schulze is Thomas Bogus, previously CEO of Audi Brussels.

Audi CEO Gernot Döllner said the “strategic and well‑orchestrated personnel changes strengthen the brand group progressive worldwide”.

Fred Schulze

“We rely on leaders who combine market expertise, operational excellence, and technical competence.

“With his deep technical expertise and strong product and brand competence, Fermín Soneira brings the ideal qualifications to shape the future of Lamborghini as a technology‑driven supercar brand.

“Fred Schulze assumes responsibility for AUDI in China. A China expert with extensive experience in premium production and holistic vehicle development, he will further sharpen the strategic profile of the young brand and scale its operations.

“Thomas Bogus, an experienced electric-vehicle specialist with deep knowledge of the full value chain, will take the helm at the Neckarsulm plant.

“With his technical expertise and strategic experience, he will position the Neckarsulm plant to remain competitive over the long term.”

Thomas Bogus

Audi said that it is “pressing ahead with its global transformation at a rapid pace”.

“Automobili Lamborghini is consistently advancing its electrification strategy and is already the first supercar brand with a fully hybridised model portfolio,” it said.

“The new AUDI brand is quickly expanding its product portfolio in China: following the start of series production of the AUDI E5 Sportback last year, the AUDI E7X will follow in 2026, with another model planned for 2027.

“In addition to its expertise in the development and production of premium-class models, the Audi Neckarsulm site is further strengthening its position as a center for artificial intelligence.”