The company said that Mr Monsees brings extensive global leadership experience, having worked at the highest levels in both global automotive and technology industries.

He was previously CEO and managing director of WPP AUNZ and before that, was chief digital officer and global lead for digital transformation for the BMW Group, based in Germany.

At BMW he took on full responsibility and leadership for all digital initiatives of the car-maker from customer and services, to connected car as well as from production to tech and soft enablers with direct consultancy of the CEO and BMW’s executive board.

He also defined and implemented a five-year digital transformation program across every functional business area including a state of-the-art change program based on IT, data, adtech, analytics, CRM systems, robotics, smart logistics and the internet of things.

In addition, Mr Monsees provided governance and tech-and-business guidance for BMW Group’s i-ventures startup fund.

Mr Monsees was also with Google for almost seven years, most recently as director of branding, based in Europe.

Infomedia said he will continue to deliver solutions to support the company’s automotive manufacturing partners and their aligned dealers.

Mr Monsees said: “Our next chapter of growth will be driven by a scalable platform business, leveraging our extensive and valued relationships, data opportunities, innovative ideas and talent across the globe.

“Personally, it is another exciting moment in my career.”

The Infomedia team said it is looking forward to the leadership Jens will bring as the company continues to deliver value to customers with global parts, service, e-commerce and data analytics solutions.

“As digital transformation accelerates change in the global automotive industry, Infomedia is well placed to support automakers and their aligned dealers by delivering solutions that bring them closer to their customers and keep customers coming back to their brands again and again,” the company said.

Infomedia is an Australian-based, publicly listed software as a service platform provider in parts, service, e-commerce and data analytics solutions to the global automotive industry.

It has led innovation in aftersales technology within global automotive distribution networks for more than 25 years and continues to expand its reach within the three regions in which it operates.

The Australian-based, publicly listed software as a service platform provider said it is looking forward to the leadership Mr Monsees will bring as the company continues to deliver value to customers with global parts, service, e-commerce and data analytics solutions.

By Neil Dowling