According to Stuart Jaffray, general manager of Marketing at BMW, it was a highly competitive process with all four proposals being impressive.
“Kojo demonstrated an innovative and clear vision which we believe will help us to achieve our objectives,” Mr Jaffray said.
The scope of work includes activation of BMW’s own property, BMW Driving Experience, as well as BMW’s sporting and cultural sponsorships, which include the BMW Caulfield Cup, BMW Derby, Motorsport and the Queensland Ballet.
Daniel Tippett, national events director of Kojo said: “The appointment reflects the quality of KOJO’s team, our integrated approach and commitment to excellence. Kojo’s breadth of service allows us to offer BMW an improved creative execution supported by strong brand services.
“In a world that is saturated with communication channels and numerous touch points, you can no longer just create an event and expect everyone to be amazed.
BMW 5 Series
“Our goal is to create bespoke experiences that resonate with each consumer and create lasting memories. With over 25 years’ experience, we understand the science behind it.”
Kojo’s executive director of brand and sport, Stephen Lord added: “We are thrilled to be chosen as BMW’s partner and we are excited about creating cutting-edge experiences that continue to strengthen and shape the brand.”
BMW launched an all new 5 Series in March this year, and the company says that was the beginning of an exciting period that will see a number of other innovative new vehicles brought to market.
“The 5 Series is just the start of a product onslaught that ranges from new and updated products from the iconic BMW M high performance brand, to best sellers like the all-new BMW X3 which will arrive in December,” Mr Jaffray said.
“These vehicles are going to generate massive interest, and we look forward to working with KOJO to maximise the activations at all our experiential assets.”
By Daniel Cotterill
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