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AHEAD of its opening in May, EV maker BYD has cut the ribbon to present its flagship concept store in Melbourne that aims to be an experience centre promoting BYD products and BYD’s battery technology.

The store, in Cremorne, is promoted as an experience centre that allows consumers to access information about EVs and BYD’s technology and products.

It was launched by BYD founder and president, Wang Chuanfu, and the executive chairman of BYD’s Australian distributor Luke Todd along with BYD Asia-Pacific general manager Liu Xueliang.

Mr Xueliang said: “This store symbolises our growth. At BYD, we’ll continue to bring our innovative technology and projects to the Australian market.” 

“This week we’ll have our 20,000th BYD delivery here, so we’re very glad to make another 20,000 good friends in Australia.”

EVDirect managing director and executive chairman Luke Todd said that BYD’s commitment to sustainability, combined with Victoria’s reputation as a vibrant, forward-thinking state “makes Melbourne the ideal location to introduce even more Australians to the company’s new energy range.”

The new flagship store is part of BYD’s ambitious expansion, with plans to offer consumers the opportunity to immerse themselves in its cutting-edge technology at up to 100 locations nationwide by 2025.

What we’re trying to offer here is quintessential Melbourne-living and we think this inner-city location strengthens that pledge,” Mr Todd said.

“The presence of Mr Wang and BYD’s entire executive team here in Melbourne is testament to their commitment to Australia.

“We are stepping into a new era for the automotive industry, with BYD as its leader. As soon as next month, everything changes with the introduction of DM-i (dual-motor intelligence) enabling ultra-low emissions without range anxiety.

“This new store enables us to deliver on that.”

Already showcasing BYD’s extensive new energy range, including the Dolphin, Seal and Atto3, the store will soon roll out the Seal U, which features the brand’s new DM-i hybrid technology.

Luke Todd

As part of the preview of the Cremorne flagship, Mr Wang also handed lucky customer Justin the keys to the store’s first delivery, a Seal Performance. 

The first BYD flagship concept store is in the automotive precinct in Church Street, Cremorne.

BYD was founded in February 1995 and now has more than 30 industrial parks across six continents and has a significant role in industries related to electronics, auto, renewable energy and rail transit. 

It is listed on both the Hong Kong Stock Exchange and Shenzhen Stock Exchange and has an annual turnover that exceeds CNY 200 billion ($A43 billion).

EVDirect is the exclusive distributor of BYD Automotive in Australia. EVDirect partners with BYD to import and distribute quality BYD vehicles, accessories, and parts. 

Customers have access to an Australia wide network of BYD experience, service and repair centres through its retail dealer partner Eagers Automotive.

By Neil Dowling

AdTorque Edge