MELBOURNE Victory has partnered with car-maker BYD as a major partner and the club’s exclusive motor-vehicle supplier for the next 12 months.

Melbourne Victory said its members and fans told it what they wanted in a sponsor – a vehicle partner that is approachable, accessible, and aligned with their lifestyles. 

BYD’s branding will feature on both the home and away A-League men’s jerseys, alongside a strong presence across other areas of the club, including media, academy, and community assets.  The two companies had a soft launch to announce the partnership during last month’s Victory in Business grand final luncheon at Palladium at Crown in front of more than 1000 people connected to the club.  

Melbourne Victory managing director Caroline Carnegie said the club was excited to partner with a company driven by the future. 

“Founded only a decade apart, there is a shared history of, and ambition for, continued accelerated growth between Melbourne Victory and BYD,” she said.

Melbourne Victory managing director Caroline Carnegie

“BYD will further collaborate with Victory through multiple touchpoints, including our member and pathways programs.”

BYD Australia chief operating officer Stephen Collins said the partnership marks an exciting step for the brand.

BYD Australia chief operating officer Stephen Collins

“We are thrilled to join forces with Melbourne Victory, a club that shares our relentless drive for performance and innovation,” he said.

“As the exclusive vehicle supplier, we’re not just providing new energy mobility; we’re supporting the team’s journey towards a more sustainable future.”