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JAGUAR Land Rover (JLR) Australia has confirmed that global marketing executive Mark Cameron has stepped into the managing director role that was left vacant following the departure of Matthew Wiesner in mid-May this year.

Mr Cameron takes on the top job as of Monday July 2 and will divide his time between the United Kingdom and Australia from July to September this year until he relocates here permanently.

Mark his words: Incoming Jaguar Land Rover Australia managing director Mark Cameron says he will focus on customer experience and product, among other things.

He started with JLR in April 2011 as the brand experience director, global marketing, where the company said he led the creation and execution of the global sponsorship and experiential marketing strategy for Jaguar and Land Rover.

Prior to starting with JLR, Mr Cameron was the marketing director and then the sales director for Mazda Motors UK, where he was responsible for significant growth in the UK market.

He also held various sales and marketing roles with Ford Motor Company in Scotland between May 1994 and February 2005.

Mr Cameron said he was “delighted to be joining and leading the Jaguar Land Rover team in Australia” and added that he would focus on areas such as customer satisfaction.

“Both our brands have seen significant growth over the last few years and I believe the Australian market provides great opportunity for this to continue,” he said. “My focus will be on exciting our customers through world-class products and services and providing a stable and profitable long-term business for our partners.”

As previously reported, Mr Wiesner announced his shock resignation from the top job at JLR Australia in mid-May after stepping up to the position in March 2015 from his previous role as sales operations director.

JLR Australia finance director Janet Perich was the interim managing director following Mr Wiesner’s departure.

By Tim Nicholson

KPMG
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