LUXURY car brand Genesis, which has stepped from a direct-to-customer retail business is poised to open its first agency with partner CKD Automotive.

The new ‘showcase’ on Castle Hill’s Victoria Avenue, to be opened mid-2025, will be the first north-west Sydney location and the third Sydney site, following the recent opening of the flagship Genesis Sydney in North Strathfield.

Genesis Castle Hill

Genesis said it “marks a key milestone for our brand as we evolve our direct-to-customer model”.

“Located on Victoria Avenue, Genesis Castle Hill will be our third Sydney location and a significant step forward in making the Genesis experience even more accessible,” it said.

“The new showcase will reflect our signature minimalist luxury, inspired by the Korean aesthetic philosophy of the ‘Beauty of White Space’.”Genesis, the luxury car sub-brand of Hyundai, said CKD Automotive “shared its commitment to delivering a refined and customer-centric experience.”

“Together, we will ensure that every Genesis guest receives the exceptional service and hospitality that define our brand.”

Genesis Castle Hill

CKD has three Hyundai dealerships in Sydney, in Pennant Hills, Castle Hill and Hyundai’s biggest showroom in Chatswood.

Genesis’ expansion – alongside its Genesis-owned locations in Brisbane, Melbourne, Gold Coast, Perth, and Sydney – represents its plan to grow a sustainable, future-focused luxury brand in Australia.

The new Castle Hill showroom will complement the brand’s significant investment in its owned retail spaces in Brisbane, Melbourne, Gold Coast, Perth and Sydney.

Genesis Motors Australia head Justin Douglass said: “We welcome to the Genesis family our first agency partners, CKD Automotive, who align with our luxury brand values and customer-centric philosophy, to seamlessly complement our own retail sites and direct-to-customer model.”

Genesis Castle Hill

“By expanding the footprint of our Genesis-owned stores and agency outlets we will build upon the high standard of service we set for our brand, meet increasing demand, and ensure the Genesis experience is accessible to a wider audience.”

CKD Automotive Holdings owner and director Chad Davies said: “We are thrilled to be appointed as Genesis’ first agency partner in Australia. 

“Our new retail space is ideally located in Sydney’s Hills District, and once complete will deliver the luxury experience expected by discerning Genesis customers.

“For customers in Sydney’s North, it’s a convenient opportunity to experience Genesis hospitality. From the moment they walk through the doors of our new showcase guests will be immersed in the unprecedented luxury that’s at the core of everything Genesis does.”

Since launching locally in 2019, Genesis has expanded its presence in Australia to seven locations across four states, including two flagship studios support