Personnel Articles

DAIMLER Trucks North America (DTNA) has appointed current senior vice-president of vocational sales and marketing David Carson to the expanded role of senior vice-president of sales and marketing.

The move consolidates responsibility for all sales and marketing of vocational and on-highway segments.

Mr Carson adds responsibilities formerly held by Richard Howard, who has been appointed to the management board of Daimler Truck Financial Services responsible for North America and Asia.

Drew Backeberg, currently vice-president of dealer sales for the on-highway segment, has been promoted to the role of senior vice-president of aftermarket and will join the company’s operating committee as a result.

“I’d like to thank Richard Howard for his incredible leadership of our sales and marketing organisation these past years and I am thrilled to have David Carson expand his responsibility to include the entirety of the Freightliner and Western Star portfolios,” said DTNA president and CEO John O’Leary.

“David’s experience leading several large pieces of our company, combined with an unwavering focus on delivering for our dealers and customers alike has earned him a high degree of regard among employees and our business partners.”

Mr Carson was appointed to his current role leading Western Star trucks in 2017, which expanded in scope in 2019 to include leadership of the entire vocational segment for DTNA.

Prior to this, he led Freightliner Custom Chassis Corp (FCCC), where he oversaw engineering, operations and sales & marketing. He also previously served as the general manager of human resources at DTNA.

Mr Howard has been with Daimler Trucks for seven years and has almost 13 years of a 20-year leadership career in Daimler Financial Services.

He will take on the role of president of the newly established Daimler Truck Financial Services USA LLC, an entity allocated to Daimler Truck Financial Services in Germany.

He will also be appointed to the management board of Daimler Truck Financial Services, responsible for both North America and Asia.

Mr Backeberg has been selected as the company’s senior vice-president of aftermarket, replacing Stefan Kürschner, who becomes CFO.

Mr Backeberg has also been appointed to DTNA’s Operating Committee as part of his promotion.

He is a 20-year veteran of DTNA who has held increasing roles of responsibility throughout his tenure, starting as a marketing analyst for Daimler Trucks Remarketing (DTR), later managing a SelecTrucks branch, before eventually leading the entire DTR organization.

He was responsible for guiding the sales channel for second-life vehicles, growing the SelecTrucks network, and safeguarding and supporting pricing discipline for new trucks.

By Neil Dowling

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