CARTELUX, a leading Australian ad tech company, has announced that it has renewed and extended its platform agreement with Mini Australia and New Zealand into 2022.

Cartelux enables Mini dealers in both countries to create and launch digital advertising campaigns in less than 60 seconds. Australia and New Zealand are the first markets in a global pilot of the technology for the whole BMW Group.

Cartelux dramatically simplifies and automates advertising creation, streamlines approvals needed and expedites the media buying process. This saves time and cost for both the Mini regional office, based in Melbourne, and for the entire dealer network.

Mini said that the Cartelux platform “was enabling Mini dealers to deliver cohesive, integrated digital campaigns in a way that was previously much more laborious and that one distinct advantage of working with Cartelux was the ability to integrate finance offers straight into advertising collateral”.

Alex McLean, head of marketing for Mini in Australia and New Zealand said in a post on LinkedIn that the partnership between Mini and Cartelux “has created an impressive dealer tactical marketing platform”.

“With 100 per cent of the Mini Australia network having utilised the platform, and encouraging signs from our partners in Mini New Zealand, we are excited for further development in the years ahead,” he said.

Victoria Abbass, retail and network marketing manager at Mini Australia and New Zealand said that Cartelux “is enabling Mini to deliver cohesive, integrated digital campaigns in a way that was previously much more laborious”.

“Working with Cartelux, all our dealers can now run vibrant digital advertising campaigns for local area marketing with minimal input and effort. This means the dealer marketing managers are free to focus on other priorities, delivering cost and time efficiencies,” she said.

“One distinct advantage of working with Cartelux is its ability to integrate finance offers straight into ad collateral.

“We know that dealers receive more interest when competitive finance offers are shown, but in the past we required longer lead times that compromised efficacy. Dealers can now have integrated finance offers pre-approved in 30 seconds.”

Patrick Doble, global general manager at Cartelux, said in a statement: “It is exciting working with Mini on this platform and seeing how Victoria is extending capabilities to dealers that really innovate and benefit the company.”

Initially adopted by the automotive industry, with the need to solve video on a global scale, has seen Cartelux secure several new multinational clients across a range of verticals.

Cartelux is enabling national sales companies and their local area marketers to leverage the power of scalable video on a local, regional or global scale.

The Mini deal comes hot off the back of a global deal with Kia earlier this year for similar technology. Cartelux’s clients also include Nissan, Toyota, BMW and Volkswagen.

In Q1 2021, the Mini brand posted sales growth of 17 per cent compared to the first quarter of 2020 in Australia, and 14.7 per cent higher against the same period in New Zealand.

By John Mellor