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NISSAN has appointed Gareth Dunsmore as managing director of its first electric micro-mobility project in the AMIEO region (Africa, Middle East, India, Europe and Oceania) as it transitions to a more electrified product range.

Mr Dunsmore is managing director of Nissan’s new E-Micro Mobility AMIEO unit, supporting the company as it moves into the Arc Mid-Term Business Plan in which sustainability is a major focus.

He moves from his previous position as director of marketing and sales transformation in AMIEO.

Over the past 21 years, Mr Dunsmore held several strategic positions within Nissan’s sales and marketing organisation, including director of electric vehicle and zero-emission strategy, as well as vice president of brand and customer experience.

Gareth Dunsmore

In the new role, Mr Dunsmore reports to Nissan AMIEO senior vice president of marketing and sales Leon Dorssers, charged with driving demand for e-micro mobility within Nissan’s retail network and ensuring best-in-class customer experience around smart and flexible ownership solutions.

This appointment supports the company’s ongoing transformation within the AMIEO region and follows the recently announced partnership with Silence, a vehicle manufacturer controlled by global sustainable infrastructure firm Acciona.

Silence is said to be Europe’s leading brand of electric micro-mobility vehicles designed for cleaner, smarter, more flexible city-living.

Under this new partnership, Nissan will hold distribution rights for the Silence product range, including Silence S04 quadricycle vehicles and electric motorcycles, through its extensive retail network across Europe, starting with France and Italy from June and Germany in September this year.

Silence also uses part of Nissan’s former Navara factory near Barcelona in Spain, where it employs workers from the old Nissan production lines.

Mr Dorssers said: “Gareth’s appointment as our e-mobility head, reflects the way we are changing our organisation with the aim of exploiting exciting opportunities we see for new forms of electro-mobility.

“We are committed to creating a new era of Nissan leadership of talented individuals within our organisation, to address the rapidly evolving expectations of customers in our region and capitalise on the transformation taking place in automotive industry.

“The recently announced partnership with Acciona is an important milestone on that journey. Through such collaborations we want to ensure that we can meet the growing interest from consumers who are keen to experience the excitement and convenience of electric mobility.

“Silence’s diverse range of outstanding products offers consumers a more accessible step on the ladder to zero emissions mobility.”

Mr Dunsmore said: “I am extremely proud to have been appointed to lead the new e-micro mobility function with Nissan’s AMIEO region.

“I’m excited by the potential that the partnership with Acciona affords us to help more people than ever before move to an electrified mobility solution. Our business is experiencing the biggest transformation the automotive sector has ever witnessed and I’m thrilled to be part of that transformation, bringing new mobility options to a new generation of customers.”

By Neil Dowling

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