MELBOURNE’S Essendon Fields Auto has announced record sales with vehicles worth about $1 billion sold in the 2024 calendar year.

It reported sales of 22,138 cars in 2024. This broke the previous year’s total and now makes it three years of consecutive sales increases. The latest result is the first time the centre has exceeded 22,000 unit sales since opening in 2008.

Over the past 16 years, Essendon Fields Auto has grown to become the largest single-site collection of car dealerships in Australia, with 20 big-brand dealerships on site, and three more on the way.  Overall, used-car sales growth showed the biggest uplift at Essendon Fields Auto in 2024, up 25 per cent on 2023, helped by the opening of dealerships for Dutton One and Penske Select, as well as the  expansion of Blinkr. 

The business said last year’s record sales number is set to be broken in 2025, with Zagame  Automotive opening two new dealerships mid-year for Audi and Cupra and Auto League also  expanding its Toyota dealership into new premises, opening in 2026.  

Nine of Australia’s top-10 biggest selling car brands of last year all have dealerships at Essendon  Fields including Toyota, Ford, Mazda, Kia, Mitsubishi, Hyundai, MG, Isuzu Ute and Subaru. 

Essendon Fields CEO Brendan Pihan said an illustration of the customer drawing power of Essendon  Fields Auto was that total vehicle sales (new and used) in the precinct grew by 5 per cent year-on-year in 2024, compared to new-car sales nationally remaining relatively flat.

Essendon Fields CEO Brendan Pihan

“In an evolving market, Essendon Fields Auto keeps growing from strength to strength, proving that for  dealerships there is power in the collective, and for customers there is convenience and choice by  heading to one location that has it all,” said Mr Pihan. 

“It’s quite incredible that the volume of new and used car sales coming out of our dealership strip  represent 1.8 per cent of new cars sold in the whole of Australia last year. 

“We were delighted to welcome new dealerships and brands in 2024, and also see established dealerships like Airport Toyota commit to expanding their footprint and securing their future in the precinct on a new site.”

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