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Fiat Chrysler Automobiles Australia, a division of the newly-minted car group Stellantis which covers brands as broad as Jeep, Alfa Romeo, Fiat, Ram and Peugeot, has taken responsibility for all the group’s business operations and the performance of its products in Australia and New Zealand.

FCA Australia will represent its parent Stellantis Group in Australia, and take over the role immediately, saying the move brings no changes to its current distribution partnerships.

In Australia, Stellantis products are distributed by different organisations, most independent from the parent company.

FCA Australia is responsible for Jeep, Chrysler, Fiat, Abarth, Fiat Professional and Alfa Romeo.

Independents include Ateco Group Australia which distributes Ram trucks; Ateco Group New Zealand (for Jeep, Ram, Abarth, Fiat, Fiat Professional and Alfa Romeo); Armstrong’s New Zealand (Citroen and Peugeot); and Inchcape Australia (Citroen and Peugeot).

Ateco Group executive chairman Neville Crichton reiterated to GoAutoNews Premium that nothing will change under the new umbrella.

“We once reported to the Asia Pacific (office) and now we’ll report to Melbourne,” he said.

“Otherwise, it’s business as usual. We continue to hold distributor responsibility for our respective brands and relationships with dealers.”

FCA Australia managing director Kevin Flynn has been appointed to be responsible for the operations and performance of Groupe PSA (Peugeot, Citroen) and FCA (Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep and Ram) in Australia.

Stellantis India and Asia Pacific region senior vice president of marketing, sales and regional operations Billy Hayes said: “With an ongoing focus on strengthening the growth of each of our brands across Australia and New Zealand, we have made the strategic decision to centralise our brand operations in Australia.”

“This new structure will ensure the appropriate resources are given to each of our general distributor partners as we support them for the success of our businesses combined.”

By Neil Dowling

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