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CAR precinct Essendon Fields Auto has a new media and creative agency with 3 Phase Marketing winning the creative services, digital marketing and media buying account.

It follows digital billboard company QMS Media being appointed in October last year to manage the outdoor advertising at the site.

Established about five years ago, 3 Phase Marketing (3PM) has worked with car brands including Toyota, Mercedes-Benz, Mitsubishi and LSH Auto Australia.

Media publication Mumbrella said Essendon Fields Auto received competitive responses from two other agencies.

The agency’s general manager of marketing, Nadia Salajic, said choosing 3PM from the line-up was easy.

“The team at 3PM nailed the brief and outlined the next steps in such a clear, concise way, making our decision easy,” she said.

“We look forward to working with the 3PM team and implementing their tactics to help us increase brand awareness, drive foot traffic into the automotive precinct and promote our USP as the ultimate destination to buy your next new vehicle.”

3PM national commercial director, Aaron Luxmoore, said: “With our deep understanding of the automotive landscape and our experienced digital and creative teams, we knew from day one that we would be the most suitable partner to deliver on the KPIs set out in the tender document.”

3PM is now poised to launch its campaign.

Outdoor advertising company Nettlefold last September secured the rights to the major advertising sign portfolio at Essendon Fields.

The site has extensive frontage to Tullamarine Freeway which carries about 150,000 vehicles a day.

Nettlefold executive director, Michael Nettlefold, said the site is one of the premier outdoor advertising locations in Australia and will improve.

Aside from its car dealerships and DFO, it is home to more than 25 per cent of Australia’s business jet fleet.

The site has the Big Tulla landmark billboard but there are plans to develop four new landmark digital billboards.

By Neil Dowling

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