Former Ferrari exec changes gear

By Neil Dowling on 14th February 2022 Personnel Articles Aston Martin

AUTOMOTIVE brand and product strategy expert Marco Mattiacci has become Aston Martin Lagonda’s global chief brand and commercial officer.

Mr Mattiacci has spent more than a decade in senior leadership positions at Ferrari including as president and CEO of Ferrari North America, president and CEO of Ferrari Asia Pacific, and managing director and team principal of the Scuderia Ferrari Formula One racing team.

He has also recently worked as an advisor to Aston Martin Lagonda and will start in his new role immediately.

Prior to his advisory position with the company, he spent five years as a senior advisor to management consulting firm McKinsey and Company and private equity firms, providing counsel on automotive and mobility topics.

His experience extends to electric mobility, having previously served as chief brand and commercial officer at Faraday Future and as an advisor to green technology business Envision.

Mr Mattiacci was in 2012 named winner of the prestigious Automotive Executive of the Year award in the United States.

He will now spearhead Aston Martin’s global growth, play a key role in the brand’s future commercial and product strategy, and oversee its luxury customer experience, the brand and its product integration with Formula One as a key global marketing platform.

Aston Martin Lagonda CEO Tobias Moers said: “As we continue this new era for Aston Martin, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal.

“I’m delighted to welcome Marco to Aston Martin and look forward to working with him and our world-class leadership team to accelerate our breath-taking new product roadmap and unrivalled luxury customer experience.”

Mr Mattiacci said: “The new chapter for Aston Martin is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers.

“Having enjoyed global affection, passion and loyalty for 109 years, Aston Martin is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to Grand Prix racing.

“Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand, which sits uniquely in the crosshairs of ultra-luxury and high performance.”