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ADELAIDE automotive consultancy Fusion Business Solutions has won a major contract with Ford’s finance arm in China that will supply software and consulting to Ford dealers and Ford Finance field staff.

The new contract was awarded against strong competition from international firms and is another major win for Fusion and its sister software company Op2ma that already has clients including AP Eagers, Peter Warren Group, Jefferson Automotive and Smith Motor Company.

It has led to Op2ma setting up a complete local team in Shanghai, based in the World Financial Centre “bottle opener” tower, to support Ford Automotive Finance China and other clients.

Op2ma also supplies a bespoke call centre and lead optimisation programs to Harley-Davidson in Asia and has up to eight countries serviced by the Op2ma multi-lingual team based in Adelaide.

This move into the Asian region is seen as a significant milestone in the company’s future growth and it is expected that China – and Asia in general – will become a dominant revenue contributor within a couple of years.

Fusion and Op2ma managing director and founder, Marc Brien, said: “China is the epicentre for the automotive world today and this contract is verification that our capability is competitive in the global arena.”

He said that Fusion has a strategic alliance with Urban Science and this relationship is already building on opportunities in Asia Pacific.

Fusion was started by Marc and Karen Brien as a training and consulting company focused on sales, F&I and management training and is now one of the few non-technical automotive Registered Training Organisations left in Australia.

Op2ma was started as a wholly-owned subsidiary that designs and delivers software and data solutions for automotive clients.

The company, which claims to be the largest supplier of independent F&I solutions in Australia, now employs 40 people with its head office in Adelaide and a small team in Melbourne.

Outside of its dealership clients, it has customers in Australia including Honda, Mitsubishi, Jaguar Land Rover, Nissan, Harley-Davidson, Volkswagen, Skoda, Macquarie Leasing, Eric Insurance, Bank of Queensland, Toyota, BRP, KTM Motor Cycles, Husqvarna Motor Cycles and Iveco.

By Neil Dowling

Manheim