GEELY Essendon has opened at Essendon Fields Auto and is already posting strong sales  and is already planning an expansion of the showroom and service workshop.

The dealership, part of Eagers Automotive, sits alongside the group’s Mitsubishi showroom. 

Essendon Fields Auto general manager and dealer principal Peter Elliott

But general manager and dealer principal Peter Elliott said rising sales mean that it will begin renovations to expand the showroom, take on more staff, and create a bigger workshop within six months.

He said that the location was ideal for shoppers because of the convenience of the one-stop location of major brand showrooms.

Of the new Geely showroom, Mr Elliot said he was excited to introduce the brand to customers in Melbourne’s north-west.

“We’re thrilled to bring Geely to Essendon Fields Auto and be part of one of Australia’s leading automotive precincts,” he said.“Geely is redefining expectations with its combination of innovative technology, outstanding safety features and exceptional value, and we’re looking forward to helping customers discover everything the brand has to offer.” 

Geely has three models on the Australian market – EX2 and EX5 EVs, and the Starray plug-in hybrid – but has confirmed three new models for 2027.

The models are the Geely Monjaro EM-i SUV and Geely Emgrand L EM-i sedan (both in the first half of 2027) and later in 2027, the Battleship 700 off-road SUV.

Mr Elliott said Geely sales at his dealership are now about 50 a month with buyers showing interest in the brand and not necessarily chasing an EV.

“The sales of the EV models are about the same as the hybrid,” he added.“The new models coming next year will really put us on an even stronger footing with people looking for a quality brand that’s here to stay and has strong local support.

“Some of the interest in the brand has come from the recent changes to the financing, with the 0.09 per cent finance rate attracting a lot of new buyers.”

The expansion of the dealership in size and staffing also means the workshop will be made larger to accommodate the increase in sales.

The workshop has three technicians and this is also expected to increase.

Essendon Fields CEO Brendan Pihan said Geely was a great addition to Essendon Fields Auto.

Essendon Fields CEO Brendan Pihan

“It further strengthens the diversity of brands available to customers,” he said.

“As consumer preferences continue to evolve, we’re focused on bringing together leading automotive brands that offer innovation, value, and choice.”